Research
Stakeholder interviews, competitive audits, and finding the question underneath the brief. The good projects rarely start with the one the client asked.
Interface design
Membership journeys, booking flows, checkout. Complicated things made to feel calm, without losing what they do.
Design systems
Tokens, components, and documentation that still hold up after I stop looking at them.
Creative direction
Photo shoots, campaigns, and keeping a brand recognisable across a few hundred touchpoints.
Designer, mom, always mid-project: macramé, sourdough, DIY built-ins, the garden, lately my Fujifilm. I stay with each one until I’m actually good. I started this site vibe coding and ended up building it myself. Mezcal margarita, if you’re offering.
I’ve been a creative since I was a kid, in art classes for as long as I can remember. That turned into a painting and drawing degree at UNH, and then creative direction and branding for an apparel company.
I’m pretty stubborn about figuring things out. If I want something, I’ll teach myself how to make it, whether that’s design, five years of running my own shop, or the built-ins in my laundry room.
I’m the art director at Urban Adventures Companies, designing for seven wellness and lifestyle brands. What I love building is the kind of system that keeps working long after I hand it off.